Wednesday, January 4, 2017

Telling Your Story: Part 1

Everyone has a story! Do you know how to share yours?

Here is a template for 5 steps to tell your story. This is something you would share when talking with clients, public speaking, or selling products.

This is where you can share your "WHY".

Where were you before? What success have you had? Why should people be interested in you?


You are an AMAZING person, and you have a story to tell! It will be compelling to the right people.


This won't be your whole life story,  but rather, this template will help you narrow down to 5 distinct points that are an integral part of who you are as a leader and business owner. This is an important part of the sales conversion process, from meeting a prospect to taking them down the path towards choosing to work with you (buy from you or join your team).

Ready?

The 5 parts of your story are

  1. Where You Were
  2.  Where You Are Today
  3.  What You Have Learned Along The Way (3 or more points)
    • Point 1 
    • Point 2
    • Point 3

It's that easy!

Important things to remember in your story are to make a connection and build credibility.

Connection is made by sharing from your pain point that speaks to the human condition. Make yourself a bit vulnerable. (My friend Christina shared a very vulnerable part of her life in her blog post, you can read this HERE)  You might have a few different angles on this point of your story depending on your audience. It is possible to share a completely different story and still be honest. Just tell the parts that will speak to your listeners.

Credibility is built when you share the successes you have experienced and positions you as an expert in your field and ensure your listeners that you have solutions to benefit them.

Ready to start on this journey? Great! Let's move on to Part 2!


4 comments:

  1. Excellent tool for people who need a little creative nudge.

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  2. Replies
    1. Thanks Michelle! Make sure you check out parts 2 & 3. I Just posted part 3 today!

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